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How important can an top domain be?

One of the most essential prerequisites for establishing a successful web presence is the domain name. It is what people will note first when they chance upon your web page and what they will link you with. The domain name should be easy to memorize, but should also be something that notifies your visitors what the website is about.

Generic Top-Level Domain Names (gTLDs)

A domain name usually contains 2 constituents - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain Name. There are a few sets of Top-Level Domains that you should consider prior to choosing the domain you wish. Your choice should depend on the aim of your web site and on its target viewers. Let's analyze the gTLDs, or generic TLDs - these are the most common TLDs meant to signify a particular function - .com (commercial entities), .net (networks), .biz (businesses), .info (informational web pages), .org (organizations of a non-commercial character), .mobi (handheld devices), .asia (the Asia Pacific region), .name (persons or relatives), .pro (particular walks of life), etc. As you can perceive, these Top-Level Domains cover most realms of life, so you should choose the one that would illustrate the aim of your web page best. There is no limitation as to who can register such Top-Level Domains, but some of them contain extra requirements to prove that you are eligible to possess such a domain (.mobi and .pro, for example).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Getting such a Top-Level Domain is good if your target group of web site visitors is from a particular country. Many folks would elect to purchase commodities or services from a local site, and if your target is Canada, for example, selecting a .ca domain could increase the visits to your site.

Domain Redirects

You can register different domains, which can send your visitors to a certain web page such as domain.com, for instance. This would boost the traffic and reduce the likelihood of someone snatching your web site visitors by registering the same Second-Level Domain with another Top-Level Domain Name - if you are not using a trademark.

Name Servers (NSs)

Each domain name has domain name records. The name server records (NS records, a.k.a. DNS records) disclose where the domain name is hosted, i.e. they point to the web hosting supplier whose name servers (NSs, a.k.a. DNSs) it is using now. You can alter the NSs of your domain name at any time. You can have your domain registered with one provider and get the web page hosting service itself from another. Thus, if you register your domain and detect good website hosting solutions someplace else at a later time, you can point your domain name to the present company's NSs instantaneously.

Name Server Records (DNS Records)

In general, as long as your domain name uses a particular set of DNSs, all its domain name records will point to the same web site hosting company. Some website hosting firms, though, enable you to modify given name server records, like the A records and the MX records of your domain name. The A record is an IP address, which discloses on which web server your website is hosted, while the MX records indicate which web server tackles the email aliases related to your domain name. For instance, if you engage a new web page designer and he creates an .ASP website that will be situated on his own Windows server, you may wish to modify solely the IP address (the A record) but not the MX records of your domain name. Hence, www.domain.com will direct to the Windows web server, but your e-mail box accounts or any sub-domain names like forum.domain.com or shop.domain.com will still be in your present Linux hosting account. The .ASP environment is designed by Microsoft and necessitates a Windows hosting server, although a Linux web hosting server would be far more secure.

Affordable TLDs Courtesy of 'Pasifika Technology'

Only a number of web hosting providers allow you to modify particular DNS records and quite frequently this an additional paid service. With Pasifika Technology , you have an enormous collection of Top-Level Domain Names to pick from and you can edit all name server records or redirect the domain names through a redirection tool at no added charge. For that reason, 'Pasifika Technology' would be your best choice when it comes to managing your domain name and to establishing a successful presence on the Internet.